In this growing world of eCommerce, customer reviews plays a crucial role in purchasing decisions for other users who came as a viewer on the platform. As a user, you have a great platform to show the products and collect valuable feedback from the customers. However, simply relying on the customers to willingly provide reviews might not always yield the preferred results.

That’s where product review reminders come into action. By using an effective system to increase your customers to leave reviews of the products, you can combine user-generated content to increase the brand reputation and drive sales.

In this article, we will help you in guiding the process of setting up the product review reminder on the Magento 2 website, to ensure maximum customer engagement and make the store more reliable.

Let's first discuss, the importance of Reviews.

In this digital era, consumers truly rely on the reviews that are given by the other customer in previous purchasing to make sure of their purchasing decisions. They want some real social proof, reassurance, and validation from real people who already have experienced your product's quality.

Positive reviews can bring a lot of confidence and convince those hesitant buyers who are thinking a lot before buying a product from the site whereas, negative reviews can highlight the areas for improvement and allow you to address any concerns promptly.

Here are some steps to set up the product review reminders on Magento 2 by using the BSS Commerce Review Reminder extension:

Step: 1- Install the extension with the help of Composer or manually.

(You can use the installation instructions provided by the extension provider) .

Step: 2- Check the extension settings in the Magento admin panel.

( This might include setting the maximum number of review reminder emails to be sent per order.)

Step: 3 - Customize your email templates for the review reminders.

 (You can even change the content and design of the e-mails to co-ordinates your store's branding and messaging.)

Step: 4 - Check the review reminder working by conducting a test order and verifying that the reminder email is sent after the specified time.

Step: 5 - Check the effectiveness of the review reminders by tracking the number of reviews received and the impact on your conversion rate.

And now, you are good to go in setting up the reminders on the Magento 2 website.

Here are some of the benefits of putting product reminders on the Magento 2 website, which will help you in becoming more confident about it.

The Benefits of Product Review Reminders

While some customers may try to leave reviews, the reality is that many need a gentle push By applying a well-designed system to attract your customers, you can get the following benefits:

Increase in Customer Engagement

Review reminders help the customers to share their thoughts, which can lead to higher engagement levels. When the customers feel more valued, their reviews are taken are also taken seriously.

Enhanced Brand Reputation

A stable flow of positive reviews helps in making a solid foundation for your brand. It shows the quality of your products and the satisfaction of your customers and keeps you apart from your competitors.

Trust

Showing reliable customer reviews on your Magento 2 store helps in making solid social proof, which is quite a powerful psychological trigger for various potential buyers who are thinking twice before buying your product. It builds trust and confidence, driving conversions and repeats purchases.

Feedback for Improvement

Every review, whether it is positive or negative, every feedback and reviews are an opportunity to learn and improve your performance. Productive feedback from customers helps you in identifying those areas of strength and areas that require more attention, ensuring continuous growth.

  • Building Product Page Weight: Reviews help in improving the SEO by adding more content to product pages and making them more relevant and more valuable to search engines
  • Control Purchase Decisions: Around 70% of online shoppers confirm that they look through the customer's reviews to decide on a purchase. By reminding customers to leave their reviews, you are helping various potential customers to make the right choice. 
  •  Automating the reminder process: By using review reminder extensions or plugins, you can automate the process of sending reminder emails to customers who have made the purchase. This helps in saving time and effort for store owners. 
  • Targeting specific customer segments: Review reminder tools often helps you in setting various conditions for sending reminders, like targeting customers from specific store views or customer groups.
  • Increasing review count: Carefully planned the reminders as they can help in increasing the number of reviews up to six times. By consistently reminding customers to leave reviews, you can also generate additional content, gain people's trust, and create additional promotional opportunities with email follow-ups. 
  • Consecutive reminders: Sending several consecutive reminders can help in ensuring that customers are reached and encouraged to leave a review. These reminders can be automatically canceled if the customer has already placed a review. 

CONCLUSION

In Conclusion, while implementing the review reminders on the website, it's quite important to consider the timing of the reminders. Research advises that the best time to ask for a review is shortly after the customer has purchased the product, ideally not long after they have used it.